Featured in the campaign will be new and old distilleries in Kentucky, as well as the state’s other attractions.

“We are proud to be the home of bourbon, but we know this experience goes beyond our state’s borders,” said Mike Mangeot, commissioner of the Kentucky Department of Tourism. “As the bourbon industry continues to enjoy exponential growth and shapes our tourism landscape, our partnership with Brand USA allows us to reach a far wider, global audience than we would ever have been able to achieve alone.”

“We pride ourselves on being the nation’s storyteller and we are excited to share how Kentucky’s bourbon culture plays a significant role in the overall story of the USA,” said Tom Garzilli, chief marketing officer at Brand USA. “Through our owned, paid and earned platforms, we are able to create targeted campaigns that encourage international visitors to explore beyond the gateways and find their own story within the bourbon tourism experience.”